The COVID-19 pandemic has altered the way many Americans shop for their groceries. Research shows that 23% of US shoppers today order groceries online monthly, up from 11% in 2019. In fact, industry analysts predict that by 2025 online shopping will amount to 21.5% of total grocery sales in the United States.
With that potential growth in mind, it’s no wonder UNFI and DoorDash have come together to make it easier to bring on-demand grocery delivery solutions to independent retailers nationwide through the DoorDash marketplace.
UNFI’s arrangement with DoorDash gives local grocers the opportunity to leverage the DoorDash platform to build an ecommerce and delivery offering that meets the needs of their customer base while enabling UNFI to expand its end-to-end and last-mile-delivery services to its suite of eCommerce solutions for retailers of all sizes. With grocery delivery through DoorDash, consumers can order their groceries and essentials on DoorDash’s marketplace app and website with no time slot, queues, or minimum order size required.
“Our relationship with DoorDash will make it easier for independent retailers to offer online grocery ordering and delivery. We know demand for this functionality continues to be very strong, and to remain competitive retailers need solutions that offer simple installation and avoid extra labor costs,” says Matt Whitney, UNFI’s Chief Strategy and Innovation Officer. “As the leading last-mile logistics company, DoorDash already has the extensive logistics network in place for grocers to leverage.”
This agreement aims to help independent grocery retailers grow their businesses, attract new shoppers, and retain their current customer base with the ability to service more online customers in hard-to-reach areas. The combination of increased convenience and a wider delivery area should drive greater loyalty and increased basket size among online shoppers.
“We are excited to work with UNFI to empower local grocers to build an e-commerce and delivery offering that will give customers access to robust local grocery selection on the DoorDash app,” said Fuad Hannon, Vice President of New Verticals at DoorDash. “We are proud to play a part in helping local grocers grow their businesses and helping consumers access convenient, on-demand grocery delivery from their local neighborhoods.”